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Importance of Location in a Retail Business

While launching a retail business, location plays a crucial role as it can make or break a deal. The appropriate retail location can be pretty profitable but getting it wrong might cause harm – the emergence of ghost malls! Some might believe that choosing the right location is as easy as pointing the finger at a map but it is not. There are various elements involved in making a location desirable and viable for a retail business. Neighbourhood dynamics, ease …